You can stimulate this in a number of ways: In the use phase it is important that customers get the most out of your product or service and that they really see the added value. Provide good support if the customer experiences problems in using your product or service.Give clear instructions on how to use or what the added value of the service is.Make sure you deliver on time and that your product arrives in the right condition or that your service is of high quality.Here the first moments of evaluation will be whether someone actually made the right choice to choose your company, product or service. DeliveryĪfter someone has become a customer, a product or service will need to be delivered. Provide as few distractions as possible during the decision phase, people who are still Googling “ discount code” from the checkout want to be convinced to convert.
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